3HiddenSecrets.txt
3 Hidden Secrets and your Facebook Ad Strategy

You've done thorough market research, and read all Facebook�s rules and prohibitions... you're all ready to start your Facebook ad campaign. Before you do, however, you may need to stop and consider some little-known factors that could affect your m...
5 Ways to Master Facebook Ad Headlines.txt
Facebook Ad Headlines - The Formula

Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are different, yet again.

For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punch...
Facebook Lexicon.txt
Facebook Lexicon - Where did it Go?

Facebook's Lexicon was, until very recently, a secret goldmine for Facebook ad developers. But now all you will see is a sign that the Lexicon has been removed from Facebook "for the time being".

While this is aggravating to those who had gotten into the hab...