3 reasons LO email newsletter.txt
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Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter
Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn't be using an e-mail newsletter as a marketing strategy. We all know that the money is in the list, and her...
3KeysMarketingCampaignLO.txt
Word Count: 504
Three Keys to a Successful Loan Officer Marketing Campaign
I've seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you marketing campaign...
3PartsofLoanOfficerLetter.txt
Word Count: 545
Three Parts of Every Successful Loan Officer Marketing Letter
As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter. And if you haven't written one in the past six months, you are leaving money...
5MortgageMarketingTools.txt
Word Count: 936
5 Mortgage Marketing Tools Every Loan Officer Should Be Using
As a loan officer, you are always looking for an edge. Tools and techniques to find new business as easy and as quickly as possible, as well as strategies to increase your time to more effectively process the loans t...
BiggestMarketingMistakes.txt
Word Count: 709
The Biggest Mistake Originators Make in Their Marketing Campaigns
If you ask the average mortgage professional what the most important aspect of a mail piece or advertisement is they would tell you that it is the headline. And they would be right. The headline can make or brea...
DontMarketToRealtors.txt
Word Count: 1,325
7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS
I know it goes against what the top mortgage marketing experts and even your manager is telling you, but I would like to make a case against marketing to real estate agents.
Now don't get me wrong. I am not implyin...
ExposingTheLoyaltyMyth.txt
Word Count: 668
Loan Officers Beware: Exposing the Loyalty Myth
It used to be that when you closed a loan with a customer, you "earned" that customer's loyalty for life. That's just the way it was. People didn't really shop around looking for the best rates or lowest fees. They would ask fami...
GettingYourFootintheDoor.txt
Word Count: 457
Getting Your Foot in the Door..Literally! Two Loan Officer Marketing Tactics
Sometimes it's all a matter of being different, and truly standing apart from the crowd.
As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the...
LoanOfficerMarketingTool.txt
Word Count: 463
The Most Important Loan Officer Marketing Tool
Are you keeping up with technology, or are you just letting it pass you by? If you want to make more loan commissions in less time and with less effort, then I suggest you learn more about what I believe is the most important loan...
PassivevsProactiveMarketing.txt
Word Count: 704
Loan Officers and Originators: Knowing The Difference Between Proactive and Passive
Marketing Techniques Can Save Your Business!
Recently I met with a childhood friend of mine that works for a large mortgage company in
the Midwest. As with many loan officers in this market...
PowerMarketingStrategies.txt
Word Count: 1,501
7 Power Marketing Strategies for Loan Officers
Many analysts are predicting a very gloomy forecast for loan officers and real estate agents for 2007.
So what are you going to when interest rates rise and the real estate market falls?
If you follow my seven strategie...
WhyClosingRatiosMatter.txt
Word Count: 424
Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters
If you could improve on one aspect of your business, what would you choose?
Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business succ...