CTR-Explained.txt
CTR - Click Through Rate Explained
As a PPC Marketer, it's likely that you have heard the term, "Click Through Rate".
Here is what it means:
Click Through Rate (or CTR) is a simple way of measuring the success of an online campaign. A CTR is obtained by dividing the number of visitors wh...
Decrease-CPC.txt
How to Decrease your Cost Per Click
As someone who is involved in Pay Per Click marketing (PPC), one of the biggest concerns you must have is how to decrease your cost per click (CPC). This is the fee that you pay each time someone clicks on your ad for a particular keyword phrase.
Obviously,...
Improving-CTR.txt
PPC Marketing: Increase Your Click Through Rate
If you are pursuing Pay Per Click Marketing (PPC), you need to make sure that you are following a good step-by-step plan.
It is very easy to lose month using PPC unless you know what you are doing. One of the key components to research is how to...
PPC-101.txt
PPC Marketing 101
The best thing about internet marketing is the world of opportunities it opens up when it comes to marketing a product or service.
You can literally target your marketing to certain segments of the population with a few clicks of a mouse.
One of the ways to zero in on a ...
PPC-Ad-Ideas.txt
Ideas for PPC Ads
When you are writing your ads for a new pay per click campaign, you must take some time to think through what message you are sending to potential customers. The goal is to get them to click on your advertisement. They should be so enticed by the exciting headline that they are ...
PPC-And-SEO.txt
Using Search Engine Optimization for PPC Marketing Campaigns
Going through the process of a pay per click marketing campaign (PPC) can feel a bit like a root canal sometimes. It is not always a fun process making sure that everything is in place perfectly before you launch your new ad groups. Ho...
Quality-Score-Defined.txt
Google Adwords Quality Score Explained
Google advertisers are familiar with what is known as the "Quality Score" and there is good reason for this.
Your quality score will directly effect the amount you are required to pay for each click to your site. The higher your quality score is, the lo...